Analytics & Reporting Setup
A measurement infrastructure that connects keyword positions to traffic, leads, and revenue. Plus a monthly reporting template you can actually use.
What this covers.
Most GA4 installations in small and medium UK businesses are incomplete, misconfigured, or set up by someone who has since left. The default GA4 setup attributes most organic traffic to direct, mixes brand and non-brand searches together, and has no conversion tracking that connects to actual business outcomes. The result is a dashboard nobody looks at because nobody knows what it means.
The Analytics and Reporting Setup corrects this. We audit your existing GA4 and Search Console configuration, identify and fix the most common setup errors, implement proper channel grouping to separate brand from non-brand organic traffic, configure conversion events tied to your actual goals (form submissions, phone calls, booking completions), and build a Looker Studio dashboard that tells a coherent story.
The dashboard tracks: organic sessions by channel (brand vs non-brand), keyword positions for up to 200 tracked terms, page-level performance and change over time, conversion rate by organic channel, and a competitor visibility benchmark. A monthly data commentary template is included so you or your team can produce a clear monthly update without needing a data analyst.
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